Daniela Medina Poch ■

Fine Art - Finance Lab


Fine Art - Finance Lab In collaboration with Juan David Galindo Guarín Lab and Platform Amsterdam 2016 and Bogota 2017

How can we generate sustainability in our art practice?

Often the relationship between art and finance represent an oxymoron. Despite the fact that art is a multimillionaire business ($66 Billion dollar industry) and quite precarious at the same time, the romantic idea of the artist who remains pure and out of the economical system, seems to remain valid. Art business works under a different logic than other businesses do, and to make art practice sustainable, contemporary artists - producers of a commerciable subjectivity - need to know how to relate to this financial dimension.

The Fine Art - Finance Lab has been presented in three versions: Fine Art - Financ€ Lab Amsterdam - April, 2016 at 4Bid Gallery at OT301, Amsterdam, NL as 5-day workshop which involved local lecturers, performances and an exhibition. Within the program Money Lab3 on December, 2016 at Pakhuis de Zwijger, Amsterdam we presented our series of performances together with Igno Notemans. Laboratorio de Arte y Dinero IDARTES - November, 2017, Bogotá, the program was included as a program of the district and together with Fundación Arteria we organized a complex and diverse 15-day workshop that took place at the theater of the Museum of Modern Art and other ephemeral locations in Bogota, Colombia.

For the realization of the Laboratorio de Arte y Dinero, we selected several lecturers and speakers who, through their professional practice, stand out as cultural agents who have managed to establish sustainable and consolidated projects in the district, the country and abroad. Through conferences that analyze the contexts, related performances that dynamize the content of the talks and parallel activities in the city, we sought to guide new generations of cultural producers to consider a viable life project within the culture sector.

'Laboratorio Arte y Dinero' had a multidisciplinary approach, which involved speakers and participants from the following areas: visual arts, music, literature, performing and audiovisual arts.

As artists, which alternative system can we build to revalue our work without having to commit to the rules of the existing system?

This lab comes from the need to reflect, demystify and understand the relationship between arts and finance, while questioning some paradigms to be able to use it under one’s owns criteria and convenience.

The lab is set up under a debate and discussion dynamic, where individually and collectively we will explore the friction among both areas. Parallel to this, the lab aims to generate alternative proposals.

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